Moving away from a period of producing songs for other artists, Ian Broudie embarked on a new solo project titled The Lightning Seeds. Joy followed on from The Lightning Seeds debut release Pure which had managed to reach No. 16 in the UK charts. Sadly, Joy fared less well.

Ian Broudie had pulled in help from a number of fellow Liverpool musicians during this period and this included Andy McCluskey who contributed keyboards to the instrumental B-Side Frenzy.

Frenzy also appeared on US releases of The Lightning Seeds debut album Cloudcuckooland (MCAD6404).

Ian Broudie is a well-known figure on the Liverpool music scene. Having begun his musical career in the legendary Big In Japan, he went on to work in a producer's role for Echo & The Bunnymen.

He formed Original Mirrors in 1979 before teaming up with Paul Simpson to form Care in 1983. This partnership collapsed and Ian went back to producing for the likes of The Icicle Works, Wah!, The Pale Fountains and The Fall amongst others until forming The Lightning Seeds in 1989.